Apple announced the release of its long awaited Vision Pro headset  and it is going to retail only in the US at first for a hefty $3,499 price tag. 

The headset will have its own dedicated app store and the device is set to mix augmented reality with virtual reality. The idea is that the user wears a headset that completely immerses them in the user experience. Chief Executive Officer Tim Cook said during the presentation. “It’s the first Apple product you look through and not at,” 

Early share price reaction to the announcement is that investors are not convinced at this stage. Share prices fell -0.76% on the news.  

However, Apple shares have been gaining on some of their AI exposure. So, does that mean any further drops lower are worth buying? Certainly Apple’s summer seasonals are strong. Over the last 25 years Apple’s share prices have gained 80% of the time and seen an average return of 14.16%. 

So, will Apple’s new headset device pay off? Will the summer seasonal pattern support any dips on disappointment? 

Major Trade Risks: 
There are multiple risks in markets at the moment surround growth concerns, liquidity risks, and uncertainty over US corporate earnings.  

Remember, don’t just trade it, Seasonax it!