Monster Beverage Corporation, based in Corona, California, is a holding company that operates primarily through its subsidiaries. These subsidiaries develop and market a wide variety of energy drinks, including its flagship Monster Energy® line, as well as other popular offerings like Java Monster®, Monster Rehab®, Muscle Monster®, and Monster Hydro®. The company’s portfolio also includes specialized beverages such as Reign Total Body Fuel™ for high performance, Monster Dragon Tea® for energy teas, and a variety of non-carbonated options like Monster HydroSport Super Fuel®. Monster Beverage’s extensive brand lineup encompasses energy drinks aimed at different tastes and energy needs globally.
Seasonal data for the company’s share price show a very strong trend into the end of the year. From November 12 through to December 25 Monster has a 90% winning trade percentage and an average return of over 9%. The annualised return is an impressive 107.73% and there have been only 2 losses over the last 20 years of this seasonal pattern. So, Can Monster deliver an early Christmas present to investors?
Technically heavy support sits at 46.54 and would offer an ideal area for dip buyers to manage risk underneath the 200EMA on the monthly chart just under $40.
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Trade risks
While the seasonal outlook is favourable there is no guarantee previous seasonal patterns will work out each and every year.
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